CLEANER MINI CASE: Oopsy All Gone Is a New Super

question 25

Multiple Choice

CLEANER MINI CASE: Oopsy All Gone is a new super cleaning powder that, when mixed with water, will remove the toughest stains from carpets and upholstery. The manufacturer, Clean Brite, has placed an advertisement in a magazine that is designed to look like an editorial and presents information about the harmful chemicals present in most household cleaners, while highlighting the mild ingredients in Oopsy All Gone that are tough on stains but soft on skin. Oopsy All Gone also uses advertisements that say it is the "best cleaner available." Clean Brite has also arranged for Oopsy All Gone to appear in a popular sitcom, where the main character spills a drink on his neat-freak friend's white couch while housesitting for the weekend.
-In the CLEANER MINI CASE, the magazine ad is an example of ________.

• A) buzz marketing
• B) viral marketing
• C) product placement
• D) an advertorial
• E) urgent ad-formation

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Definitions:

B2C

Business-to-Consumer, a sales model in which products or services are sold directly from a company to the end consumer.

C2B

C2B, or Consumer-to-Business, refers to transactions where individuals offer products or services to businesses, reversing the traditional business-to-consumer model.

B2B

Business-to-Business, a model that involves transactions between businesses, such as between a manufacturer and a wholesaler, or a wholesaler and a retailer.

C2C

Customer to Customer, a business model where customers trade with each other, typically facilitated by a third-party platform.