CLEANER MINI CASE: Oopsy All Gone Is a New Super

question 69

Multiple Choice

CLEANER MINI CASE: Oopsy All Gone is a new super cleaning powder that, when mixed with water, will remove the toughest stains from carpets and upholstery. The manufacturer, Clean Brite, has placed an advertisement in a magazine that is designed to look like an editorial and presents information about the harmful chemicals present in most household cleaners, while highlighting the mild ingredients in Oopsy All Gone that are tough on stains but soft on skin. Oopsy All Gone also uses advertisements that say it is the "best cleaner available." Clean Brite has also arranged for Oopsy All Gone to appear in a popular sitcom, where the main character spills a drink on his neat-freak friend's white couch while housesitting for the weekend.
-In the CLEANER MINI CASE, when Oopsy All Gone appears in a popular sitcom, this is an example of ________.

• A) advocating a socially beneficial cause
• B) buzz marketing
• C) green marketing
• D) product placement
• E) urgent ad-formation

---

Definitions:

Unearned Rent

Income received from property rentals before the rental period has occurred, considered a liability until the period covers it.

Adjusted Trial Balance

A list of all accounts and their balances after adjustments are made for accruals, deferrals, and errors to prepare for financial statement generation.

Net Income

The total profit of a company after all expenses, including taxes and operating costs, have been deducted from total revenue.

Service Revenue

Income earned by a company for the services it has provided to its customers.