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CLEANER MINI CASE: Oopsy All Gone Is a New Super

question 79

Multiple Choice

CLEANER MINI CASE: Oopsy All Gone is a new super cleaning powder that, when mixed with water, will remove the toughest stains from carpets and upholstery. The manufacturer, Clean Brite, has placed an advertisement in a magazine that is designed to look like an editorial and presents information about the harmful chemicals present in most household cleaners, while highlighting the mild ingredients in Oopsy All Gone that are tough on stains but soft on skin. Oopsy All Gone also uses advertisements that say it is the "best cleaner available." Clean Brite has also arranged for Oopsy All Gone to appear in a popular sitcom, where the main character spills a drink on his neat-freak friend's white couch while housesitting for the weekend.
-In the CLEANER MINI CASE, the product placement will be more memorable if it is ________, but will have a greater impact on consumption if it is ________.

Definitions:

Effort

The amount of energy, time, or resources expended towards achieving a goal or completing a task.

External Justification

Refers to reasons or explanations provided for a person's behavior that lie outside the individual, often used to explain actions that contradict one's own beliefs or values.

Cognitive Dissonance

The psychological unease felt by someone who simultaneously maintains two or more conflicting beliefs, ideas, or values.

Theory of Reasoned Action

A psychological theory that predicts an individual's intention to engage in a behavior at a specific time and place, considering attitudes toward the behavior and subjective norms.