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Bart is meeting with a representative of GHI,a franchisor.He has received information about the franchisor's finances,experience,size,and involvement in litigation.Bart has been given:
Geolocation Techniques
Methods used to determine the geographical location of a person or object, typically through GPS, IP address tracking, or other sensors.
Beaconing
The practice of using Bluetooth Low Energy (BLE) devices to send targeted messages and information to nearby smartphones.
Geofencing
A location-based technology that uses GPS or RFID to create a virtual boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or usage rates.
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