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Bart Is Meeting with a Representative of GHI,a Franchisor

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Bart is meeting with a representative of GHI,a franchisor.He has received information about the franchisor's finances,experience,size,and involvement in litigation.Bart has been given:


Definitions:

Geolocation Techniques

Methods used to determine the geographical location of a person or object, typically through GPS, IP address tracking, or other sensors.

Beaconing

The practice of using Bluetooth Low Energy (BLE) devices to send targeted messages and information to nearby smartphones.

Geofencing

A location-based technology that uses GPS or RFID to create a virtual boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or usage rates.

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