Matthew Is an Individual Acting as a Sales Agent with the Responsibility

question 43

Multiple Choice

Matthew is an individual acting as a sales agent with the responsibility for finding new franchisees within a specified territory. Matthew is a(n)

• A) multiple-unit franchisor.
• B) area developer.
• C) franchisor representative.
• D) master licensee.

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Definitions:

Information Processing

A cognitive approach that considers how individuals encode, store, and retrieve information almost like a computer processing data.

Behaviorist

A proponent of the psychological approach focusing on observable behaviors and the ways in which they're learned, rather than on cognitive or emotional processes.

Piagetian

Piagetian relates to the theories of cognitive development proposed by Swiss psychologist Jean Piaget, focusing on how children develop intellectual abilities.

Psychometric

Relates to the science of measuring mental capacities and processes.