Cameron Has Established a Successful Business and Would Like to Expand.He

question 39

Multiple Choice

Cameron has established a successful business and would like to expand.He is considering becoming a franchisor.Before taking that step,Cameron should:

• A)make sure his business model is reproducible.
• B)have a technical writer create an owner's manual.
• C)partner with a lender to offer franchisee financing.
• D)hire a master licensee to locate prospective franchisees.

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Definitions:

Increased Liking

A phenomenon where repeated exposure to a person, object, or concept leads to a more favorable evaluation of it.

Self-esteem

The assessment or evaluation of one's own worth or value.

Perspective-Taking

The cognitive ability to consider the world from another individual's viewpoint, fostering empathy and understanding in social interactions.

Prejudice

A preconceived opinion that is not based on reason or actual experience, often directed towards people or groups.