During a Depth Interview, Which of the Following Is NOT

question 69

Multiple Choice

During a depth interview, which of the following is NOT part of the interviewer's strategy?

• A) Provide as much time as possible for the consumer to express his or her thoughts and behaviors.
• B) Give the consumer an opportunity to respond to specific verbal and visual materials.
• C) Talk as much as possible to ensure the consumer gives the answers s/he wants.
• D) Establish an atmosphere that encourages the consumer respondent to relax and open up to provide valuable insights.
• E) Probe the respondent and encourage him/her to talk freely about the product category and/or brand under study.

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Definitions:

Population Variances

A measure of the dispersion of a population's values, quantifying how much the members of the population differ from the population mean.

Population Variances

A measure of the dispersion of a set of data points in a population, calculating the average of the squared differences from the mean.

Significance Level

The probability of rejecting the null hypothesis when it is true, often denoted by alpha.

Population Variances

A measure of the dispersion or spread of a set of data points in a population in terms of its mean, indicating how far the values lie from the average.