A Researcher Who Was Developing a Segmentation Strategy for a New

question 102

Multiple Choice

A researcher who was developing a segmentation strategy for a new online dating service might collect ________, such as population statistics from the U.S. Census, then conduct a ________, such as a focus group, to gather information about the target populations attitudes and concerns.

• A) primary data; qualitative research
• B) qualitative research; questionnaire
• C) secondary data; quantitative research
• D) qualitative research; secondary data
• E) secondary data; qualitative research

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Definitions:

Intermediate Future

A time frame that is neither immediately short-term nor long-term, typically considered to span from one to five years ahead.

Demand-Influencing

Strategies or actions undertaken to affect the level of demand for a product or service, often aiming to increase it.

Excess Capacity

The situation in which a firm's production capabilities exceed the demand for its products or services.

Service Firms

Companies that primarily offer intangible products, such as expertise, assistance, or information, rather than physical goods.