Examlex
Climate change can affect
Undifferentiated Targeting
A marketing strategy where a company decides to ignore market segment differences and appeals the whole market with one offer or one strategy.
Benefit Segmentation
A marketing approach that entails categorizing a market by the varied benefits consumers desire from the product.
Concentrated Targeting
A marketing strategy where a business focuses its efforts on a narrowly defined market segment or niche, rather than trying to appeal to a broader market.
Fixed Costs
Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance.
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