Examlex
Evolutionarily speaking,which in each of the following pairs came first?
Media Planning
The process of evaluating and selecting the media mix that will deliver a clear, consistent, compelling message to the intended audience.
Media Mix
The combination of different types of media (digital, print, TV, etc.) used in a marketing strategy to reach the target audience.
Flighting
An advertising scheduling strategy that involves alternating periods of advertising activity and inactivity.
Advertising Schedule
A plan that outlines the timing and frequency of advertising efforts over a certain period.
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