A Project with the Chance for a Big Payout May

question 54

Multiple Choice

A project with the chance for a big payout may be funded if an important criterion is:

• A)cost.
• B)opportunity.
• C)top management pressure.
• D)risk.

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Definitions:

Accordion Concerts

Live musical performances featuring the accordion, a portable keyboard instrument with bellows and sometimes buttons or keys.

Market Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

Marginal Cost

The cost of producing one additional unit of a good or service, calculated by the change in total cost that arises from an extra unit of output.

Demand

The measure of a good or service that people intend and are able to acquire at differing prices throughout a designated time span.