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In its original form, the double standard meant that
Normal Routine
Typical daily activities or procedures followed by an individual or organization.
New Patterns Of Behavior
Refers to the emergent behaviors and habits of individuals or groups, especially as seen in consumer markets or societal changes.
Brand Extension
The practice of using an established brand name to introduce a new product in a different category.
Colgate's Kitchen Entrees
A real, albeit unsuccessful, product line extension by Colgate, traditionally known for toothpaste, into the food sector.
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