Examlex
Which of the following is NOT one of the four themes of the textbook?
Marketing Mix
The combination of elements in a company's marketing strategy, traditionally categorized into four Ps: product, price, place, and promotion.
Philanthropy
A humanitarian act or initiative aimed at promoting the welfare of others, often through generous financial donations to causes or organizations.
Marketing Mix
The combination of product, price, place, and promotion strategies used by a company to market its products or services effectively.
Product
An item or service created for sale or use, offering value to customers.
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