A Review of Research on Couple Communication in the 1990s

question 55

True/False

A review of research on couple communication in the 1990s strongly suggests that men and women respond almost identically to negative affect in close relationships.

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Definitions:

Pull Strategy

The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.

Push Strategy

An attempt to motivate intermediaries to push the product down to their customers.

Personal Selling

Direct, two-way communication with buyers and potential buyers.