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In affluent countries, where most can afford life's necessities, affluence still matters because people with more money
Misleading
Providing false or inaccurate information that can deceive or misguide someone, often used in the context of advertising or statements.
Transformative Consumer Research
A research field focused on understanding consumer behavior to drive societal changes for the better, emphasizing social problems and welfare.
CSR
Corporate Social Responsibility, a business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders.
Bribery
A practice of offering, giving, receiving, or soliciting something of value for the purpose of influencing the action of an official in the discharge of his or her public or legal duties.
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