Mail Surveys and Solicitations Sometimes Try to Boost Response Rates

question 88

Multiple Choice

Mail surveys and solicitations sometimes try to boost response rates by including a small gift (e.g., greeting cards) . This strategy is based on

• A) altruistic motives.
• B) the social responsibility norm.
• C) the norm of reciprocity.
• D) the door-in-the-face technique.

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Definitions:

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