Mail Surveys and Solicitations Sometimes Try to Boost Response Rates

question 88

Multiple Choice

Mail surveys and solicitations sometimes try to boost response rates by including a small gift (e.g., greeting cards) . This strategy is based on

• A) altruistic motives.
• B) the social responsibility norm.
• C) the norm of reciprocity.
• D) the door-in-the-face technique.

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Definitions:

Cognition-based

Trust or attitudes that are built on the foundation of one's knowledge, reliability, and perceived competence of another party.

Withhold Judgment

An approach where one refrains from forming or expressing opinions or conclusions before obtaining full understanding or all necessary information.

Trust

The belief in the reliability, truth, ability, or strength of someone or something, fostering collaboration and communication.

Social Network

The interconnected web of social relationships, including friends, family, colleagues, and other connections.