Informational Influence Is Probably at Work When People Conform More

question 119

Multiple Choice

Informational influence is probably at work when people conform more

• A) when they feel incompetent.
• B) when the task is difficult.
• C) when they care about being right.
• D) all of these choices

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Definitions:

Quality

A measure of excellence or a state of being free from defects, deficiencies, and significant variations, brought about by strict and consistent adherence to measurable and verifiable standards to achieve uniformity of output that satisfies specific customer or user requirements.

Perceptual Map

Displays, in two or more dimensions, the position of products or brands in the consumer’s mind.

Ideal Points

Preferences or positions considered most favorable or desirable by an individual or group, often used in the context of marketing to tailor products or services.

Producer

An individual or enterprise responsible for creating and supplying goods or services to consumers or other businesses.