In Terms of Persuasion, Which of the Following Is the Best

question 44

Multiple Choice

In terms of persuasion, which of the following is the best example of a peripheral heuristic?

• A) The advertising phrase, "Be All That You Can Be"
• B) A book being recommended by the Oprah Book Club
• C) Both of the these choices
• D) None of these choices

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Definitions:

IRR

Internal Rate of Return, a financial metric used to estimate the profitability of potential investments through calculating the rate of return where the net present value of all the cash flows (both positive and negative) from a project or investment equal zero.

Payback Period

A rephrased definition: The duration needed to recover the initial expenditure on an investment through the cash flows it generates.

AAR

Average annual return, indicating the mean yearly profit or loss generated by an investment over a specified period.