Which of the Following Statements Best Summarizes the Effect of a Highly

question 65

Multiple Choice

Which of the following statements best summarizes the effect of a highly discrepant message on an audience that disagrees with it?

• A) Discrepant messages cause discomfort in the audience, which then discounts all associated arguments
• B) Discrepancy arouses audience attention and increases analysis and elaboration of the message, so it is accepted.
• C) Discrepancy and credibility interact, so that the effect of a large or small discrepancy depends on communicator credibility.
• D) None of these choices.

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Definitions:

Social Consciousness

An awareness shared by individuals within a society regarding injustices, inequalities, and other social issues, often leading to collective action or attitudes.

Government Planning

The formulation and implementation of strategies by governmental bodies to guide economic, social, and administrative development within a country or region.

Society's Means

Methods and resources available to a society for achieving its goals and solving its problems.

Households Receive

Income earned by individuals or groups through wages, investments, and other sources, often used to describe the inflow of funds to a family unit.