Which Is More Influential: Reason or Emotion? Persuasion Research Has

question 110

Multiple Choice

Which is more influential: reason or emotion? Persuasion research has revealed that the best answer to this question is

• A)reason is more influential.
• B)emotion is more influential.
• C)both reason and emotion together in a message are necessary to produce persuasion.
• D)it depends on the audience.

---

Definitions:

Early Retirement

A process where employees opt to retire before the traditional retirement age, often with specific incentives offered by employers.

Available-For-Sale Investment

A classification for investments in securities that are not classified as held-to-maturity or trading securities, with changes in their value recorded in other comprehensive income.

Equity-Method Income

Income recognized by an investor from its investment in another entity, equivalent to the investor's share of the investee's net income.

Net Income

The total profits of a company after all expenses and taxes have been deducted from revenue.