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Janis and his colleagues found that if university students were allowed to consume peanuts and Pepsi while reading persuasive messages,they
Reinforcement Value
The subjective attractiveness or desirability of a reward, which influences the likelihood of repeating the behavior that led to that reward.
Observational Learning
The process of learning by watching the actions and outcomes of others' behavior, then imitating or avoiding similar actions.
Classical Conditioning
A learning process in which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response.
Operant Conditioning
A method of instruction by which a behavior's force is adjusted by means of rewards or consequences.
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