What Is the Effect of a Fear-Arousing Communication

question 27

Multiple Choice

What is the effect of a fear-arousing communication?

• A) Fear renders a communication ineffective.
• B) Generally, the more frightened people are, the more they respond.
• C) Evoking a low level of fear is effective, but producing a high level of fear is not.
• D) Fear appeals are effective with women but boomerang with men.

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