Which of the Following Is True

question 121

Multiple Choice

Which of the following is true?

• A)Messages should always be extremely discrepant from the views of the audience.
• B)Messages should never be extremely discrepant from the views of the audience.
• C)The effect of discrepancy depends on the channel of communication.
• D)The effect of discrepancy depends on communicator credibility.

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Definitions:

Sequential Processing

The cognitive process of understanding and organizing information in a specific, linear order.

Parallel Processing

The ability of the brain to simultaneously process incoming stimuli of differing quality, a cornerstone of nearly all cognitive functions.

Dual-Processing System

The concept in psychology that suggests there are two different systems in the brain for processing information: one that is fast, automatic, and nonconscious, and another that is slower, more deliberate, and conscious.

Circadian Rhythm

The natural, internal process that regulates the sleep-wake cycle and repeats on each rotation of the Earth roughly every 24 hours.