Which of the Following Statements Best Summarizes the Effect of a Highly

question 65

Multiple Choice

Which of the following statements best summarizes the effect of a highly discrepant message on an audience that disagrees with it?

• A) Discrepant messages cause discomfort in the audience, which then discounts all associated arguments
• B) Discrepancy arouses audience attention and increases analysis and elaboration of the message, so it is accepted.
• C) Discrepancy and credibility interact, so that the effect of a large or small discrepancy depends on communicator credibility.
• D) None of these choices.

---

Definitions:

Least Squares Line

A line of best fit determined by minimizing the sum of the squares of the vertical deviations from each data point to the line.

Weight

A measurement of the importance or influence that a specific element has within a set of data or model.

Height

A measurement of how tall an individual or structure is, typically measured from base to top.

Method Of Least Squares

A mathematical procedure for finding the best-fitting curve to a given set of points by minimizing the sum of the squares of the offsets ("the residuals") of the points from the curve.