Examlex
One of the things demonstrated by the study by Zanna and Cooper was
Natural Monopolies
A market structure where a single firm can provide a good or service to an entire market at a lower cost than if there were multiple firms due to economies of scale.
ROI
Return on Investment, a performance measure used to evaluate the efficiency or profitability of an investment.
Marketing Concept
A business philosophy suggesting that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target markets.
Consumers' Needs
The essential desires or requirements that customers seek to fulfill with the purchase of goods or services.
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