Examlex
A researcher is interested in learning whether young people whose fathers are absent from the home are more likely to engage in delinquent behaviour. She compares the arrest rates of boys whose fathers are absent with those of boys whose fathers are present in the home. This is an example of
Straight Shot
Direct or undeviating route or course.
Brand Association
The mental links that consumers make between a brand and its key product attributes; can involve a logo, slogan, or famous personality.
Live Mas
The brand slogan of Taco Bell, encouraging a lifestyle of living more fully or adventurously.
Lifestyle Aspiration
The goals or standards of living that an individual or group strives to achieve, often influenced by cultural, social, and economic factors.
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