Mail Surveys and Solicitations Sometimes Try to Boost Response Rates

question 71

Multiple Choice

Mail surveys and solicitations sometimes try to boost response rates by including a small gift (e.g.,greeting cards) .This strategy is based on

• A)altruistic motives.
• B)the social responsibility norm.
• C)the reciprocity norm.
• D)the door-in-the-face technique.

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Definitions:

Alpha

In statistics, alpha often denotes the level of significance, a threshold below which the null hypothesis is rejected.

Chi-Square

A statistical test used to determine if a significant relationship exists between two categorical variables in a contingency table.

Degrees of Freedom (df)

Number of values or quantities free to vary when a statistic is used to estimate a parameter.

Expected Frequency

In statistics, the frequency expected in a category of a contingency table under the assumption that the null hypothesis is true.