Conformity Is

question 59

Multiple Choice

Conformity is

• A)not real.
• B)a change in behaviour or belief as a result of real or imagined group pressure.
• C)an individual construct.
• D)a behaviour involving arrogance.

---

Definitions:

Sales Promotion

A marketing strategy involving short-term incentives to encourage the purchase or sale of a product or service.

Quicker Purchases

The process or strategy designed to accelerate the buying process, often through technology or streamlined operations.

Goodwill

An intangible asset that arises when a company is acquired for more than its fair market value, reflecting the brand's reputation and customer relations.

Outdoor Advertising

A form of advertising that reaches consumers while they are outside their homes, such as billboards, transit posters, and digital signage.