Which of the Following Is a Characteristic of Central Route

question 40

Multiple Choice

Which of the following is a characteristic of central route persuasion?

• A)It uses systematic arguments.
• B)It relies heavily on the communicator's attractiveness.
• C)It employs rule-of-thumb heuristics to persuade.
• D)Its effectiveness depends on a two-step flow of communication.

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Definitions:

Significant Sunk Costs

Expenses that have already been incurred and cannot be recovered or changed.

Avoidable Cost

Costs that can be eliminated if a certain decision is made, not incurred if a particular activity is avoided.

Sunk Cost

A sunk cost is an expense that has already been incurred and cannot be recovered, often considered irrelevant for future business decisions.

Opportunity Cost

The cost of the next best alternative foregone as a result of making a decision.