Communicators with Little Credibility Are Most Effective in Changing the Opinions

question 107

Multiple Choice

Communicators with little credibility are most effective in changing the opinions of other people when they advocate positions that

• A)arouse the emotions of the audience.
• B)arouse intense dissonance in the audience.
• C)differ only moderately from the positions of the audience.
• D)differ markedly from the positions of the audience.

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Definitions:

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors.

Resistant Patterns

Behaviors or trends showing opposition or inability to change despite attempts at intervention.

Recognizing

The act of identifying or acknowledging the existence, validity, or legality of something.

Confrontation

This involves a direct encounter between parties where disagreements or differences are addressed openly.