Which of the Following Statements Best Summarizes the Effect of a Highly

question 36

Multiple Choice

Which of the following statements best summarizes the effect of a highly discrepant message on an audience that disagrees with it?

• A) Discrepant messages cause discomfort in the audience, which then discounts all associated arguments
• B) Discrepancy arouses audience attention and increases analysis and elaboration of the message, so it is accepted.
• C) Discrepancy and credibility interact, so that the effect of a large or small discrepancy depends on communicator credibility.
• D) None of the choices are correct.

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Definitions:

API Gravity

A measure of the density of petroleum liquids relative to water, used in the petroleum industry to classify oils.

Coefficient Of Correlation

A quantitative analysis that measures the potency and vector of a linear correlation between two entities.

Positive Linear Relationship

A relationship between two variables where an increase in one variable is associated with an increase in the other variable, represented by a positive slope on a scatter plot.

Confidence Interval

A span of numerical estimates, calculated using sample data, which probably includes the value of an unspecified parameter within the population.