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According to Zajonc's studies on the mere exposure effect,
Respondents
Individuals who answer or respond to surveys, questionnaires, or interviews in a research study.
Researcher
An individual who conducts systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Demographic Data
Information about the characteristics of a population or specific groups within it, such as age, gender, income level, and education.
Ethnographic Data
Information collected through observation, interviews, and recordings in the context of a cultural or social group, used to understand practices, behaviors, and beliefs.
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