A Recent Analysis of Newspaper Coverage of Female Gubernatorial Candidates

question 55

Multiple Choice

A recent analysis of newspaper coverage of female gubernatorial candidates indicated that

• A) newspaper coverage focused more often on the personal life, appearance, or personality of a female candidate than it did on that of a male candidate.
• B) newspaper articles are more likely to illustrate political issues with statements made by female candidates.
• C) newspapers often fail to cover the political rallies of female candidates.
• D) male and female candidates have received equal treatment by the news media in recent elections.

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Definitions:

Fixed Costs

Costs that do not change with the level of output or sales in the short term, such as rent, salaries, and insurance.

Cost Behaviour

Cost behavior is the manner in which a cost changes as the related activity level or volume changes, typically classified into fixed, variable, and mixed costs.

Cost Estimation

The process of forecasting the likely costs of a project or production, based on various factors and historical data.

Data Collection

The process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.