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Validity Refers to the Degree to Which a Measure or Scale

question 10

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Validity refers to the degree to which a measure or scale truly reflects the phenomenon under study.

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Definitions:

Sample

A small part or quantity intended to show what the whole is like.

Purchase Decisions

The thought process and actions taken by consumers when choosing whether to buy a product or service.

Sentiment Mining

The process of analyzing online pieces of text to determine the emotional tone they carry, for purposes like understanding customer opinions.

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Platforms where users create, share, and interact with content and each other online.

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