Examlex
Validity refers to the degree to which a measure or scale truly reflects the phenomenon under study.
Sample
A small part or quantity intended to show what the whole is like.
Purchase Decisions
The thought process and actions taken by consumers when choosing whether to buy a product or service.
Sentiment Mining
The process of analyzing online pieces of text to determine the emotional tone they carry, for purposes like understanding customer opinions.
Social Media Sites
Platforms where users create, share, and interact with content and each other online.
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