Examlex
Using the T-account approach:
Push Strategy
A marketing approach where a product is promoted by pushing it through distribution channels to the end consumers.
Promotional Mix
The combination of marketing tools utilized by a business to communicate and promote its products or services to the target audience.
Channel Members
Individuals or entities that are involved in the process of moving goods or services from producers to consumers within the supply chain.
Manufacturer
A business that produces goods in large numbers using machinery.
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