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The payback method:
Representativeness Heuristic
Estimating the likelihood of events in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information.
Availability Heuristic
Estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common.
Insight
A sudden realization of a problem’s solution; contrasts with strategy-based solutions.
Engineering Problem
A challenge or issue within the field of engineering that requires a solution, often involving mathematical, scientific, and practical knowledge.
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