The Responsibility Center in Which the Manager Has Responsibility and Authority

question 79

Multiple Choice

The responsibility center in which the manager has responsibility and authority over revenues,costs and assets is

• A)a cost center.
• B)an investment center.
• C)a profit center.
• D)a revenue center.

Understand how the components of the marketing mix can influence consumer decisions.

Recognize strategies for boosting sales through promotions.

Understand the use and benefits of advertising agencies and media mixes.

Distinguish between various advertising strategies and their effectiveness.

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Definitions:

Immediate Reinforcer

A reward that occurs directly following a behavior, which increases the likelihood of that behavior being repeated.

Variable-ratio Schedule

A reinforcement schedule in operant conditioning where a response is rewarded after an unpredictable number of responses, which tends to produce high and steady rates of response.

Continuous Reinforcement

A method of learning where every correct response is reinforced every time, leading to faster acquisition of behavior but quicker extinction once reinforcement stops.

Partial Reinforcement

A conditioning schedule where only some responses are reinforced, leading to more resistant behaviors to extinction.