Holly,which Uses the High-Low Method,had an Average Cost Per Unit

question 68

Multiple Choice

Holly,which uses the high-low method,had an average cost per unit of $10 at its lowest level of activity when sales equaled 10,000 units and an average cost per unit of $6.50 at its highest level of activity when sales equaled 20,000 units.Holly would estimate fixed costs as

• A)$70,000.
• B)$16.50.
• C)$8.25.
• D)$100,000.

Realize the importance of specific, quantifiable marketing goals.

Learn about the role of situation analysis in marketing planning.

Understand the concept of market orientation and its importance to organizational success.

Grasp the strategic coordination necessary in the marketing planning process.

---

Definitions:

Self-esteem

A person's personal judgment of their own value, including their self-view and feelings like victory, sadness, self-respect, and embarrassment.

Cognitively Busy

A state of mind characterized by being engaged in high levels of mental activity, reducing capacity for processing additional information.

Cognitive Control

The ability of individuals to regulate their thoughts, emotions, and actions through mental processes, enabling goal-directed behavior.

Aroused

A state of heightened physiological and psychological activity, including alertness and emotional intensity.