Research by Zajonc Found That When American Participants Were Repeatedly

question 85

Multiple Choice

Research by Zajonc found that when American participants were repeatedly shown Chinese characters,they tended to rate the ones they had seen more often as aesthetically more pleasing.This is due to the:

• A)sleeper effect.
• B)primacy effect.
• C)recency effect.
• D)mere exposure effect.

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Definitions:

Executives

Executives are high-level managers or administrators in organizations, responsible for strategizing and decision-making to drive the company towards its goals.

Attention

The focused mental engagement on a particular item of information, object, or task, and the process of selectively concentrating on one aspect while ignoring others.

Divisional Profitability

A measurement of the financial performance of individual divisions or segments within a company, indicating their contribution to overall profit.

Coordination

The process of organizing people or groups so that they work together properly and well.