Petty and Colleagues Had Participants Take Part in a Study

question 70

Multiple Choice

Petty and colleagues had participants take part in a study on consumer attitudes.They were told that after their participation they would receive a gift.One group was promised a choice of razor blades,the other a choice of toothpaste.Participants then flipped through ads and came across an ad for Edge razor blades.Half the participants read strong arguments for Edge razor blades,and half read weak arguments.One version of the ad featured an attractive celebrity,and the other version featured an average-looking person.When the Edge ad was relevant to the participants' later choice,what were the results?

• A)If the arguments were strong,the participants chose Edge blades.
• B)If the arguments were weak,the participants chose Edge blades.
• C)The participants were influenced by the whether they liked the celebrity or not.
• D)The participants were influenced by the average person.

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Definitions:

Variable-Ratio Schedule

A type of reinforcement schedule in which a response is reinforced after an unpredictable number of responses, promoting high and steady response rates.

Fixed-Ratio Schedule

A reinforcement strategy in behaviorism where a response is reinforced only after a specified number of responses.

Reinforcement

In behavioral psychology, a process by which a behavior becomes more likely to occur because it is followed by a reward or the removal of an unpleasant stimulus.

Spontaneous Recovery

The reappearance of a previously extinguished response after a period without exposure to the conditioned stimulus.