Examlex
A key to minority influence is:
Marginal Utility
The extra pleasure or benefit gained by a person from consuming one more unit of a product or service.
Total Utility
The overall satisfaction or utility that a consumer derives from consuming a certain quantity of goods or services.
Marginal Utility
The extra pleasure or benefit a consumer receives from using an additional unit of a product or service.
Maximizing Utility
The process by which individuals or consumers adjust their consumption of goods and services to achieve the highest level of satisfaction or utility.
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