Amartya Is Interviewing Several Candidates for a Position at His

question 9

Multiple Choice

Amartya is interviewing several candidates for a position at his firm.If he makes the right hiring decision,the firm will prosper,his superiors will look favorably on him,and Amartya will likely receive a promotion.However,if he makes a poor choice,the firm will suffer,and Amartya may even be demoted.When evaluating candidates for the position,Amartya will be primarily motivated by a need:

• A)for accurate knowledge.
• B)for information quantity.
• C)to confirm preexisting beliefs.
• D)for structure and meaning.

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Definitions:

Demographics

Statistical data related to the characteristics of a population, such as age, gender, income, and education.

Psychographics

The analysis and grouping of individuals according to psychological characteristics like their desires and viewpoints, chiefly applied in marketing studies.

Consumption Community

A group of people who share the same interest in specific types of products or services and interact with each other around this shared interest.

Product Discussion Groups

Forums or gatherings where consumers share experiences, opinions, and information about specific products.