Examlex
According to the EVLN model,the two dimensions reflective of how people resolve conflict are:
Call-To-Action
A prompt on a website, in an advertisement, or within marketing material that encourages the audience to take a specific action, such as signing up or purchasing.
Marketing Message
A core message that encapsulates how a brand communicates its value proposition and product benefits to the target audience.
Specific Behavior
Actions or reactions that are clearly defined or limited to particular conditions or circumstances.
Original Content
Content that is newly created and not copied or derived from existing material, often valued for its uniqueness and authenticity.
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