Which Cohort Is the Most Digitally Connected

question 46

Multiple Choice

Which cohort is the most digitally connected?

• A)Baby Boomers
• B)Generation X
• C)Generation N
• D)Millennial Generation

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Definitions:

Firm's Control

The extent to which a business can influence or dictate its operational environment, including internal processes and external market conditions.

Sociocultural Changes

Alterations in the social and cultural aspects of a society, which can impact consumer behavior, business practices, and market trends.

Two-Income Families

Households in which both partners are employed, contributing to the family's total income and economic status.

Consumer Confidence

A measure of how optimistic consumers are about the overall state of the economy and their own personal finances.