When Reading a Published Research Study,asking Questions Such as "What

question 7

Multiple Choice

When reading a published research study,asking questions such as "What type of research was used?" and "Was the sample representative?" will help the reader

• A)understand where other researchers have failed.
• B)assess the value of the research.
• C)determine the hypothesis.
• D)advocate for change.

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Definitions:

Segmenting The Market

The method involves categorizing a wide market of current and prospective customers, both in the consumer and business spheres, into smaller segments that share common attributes.

Psychographic Variables

Characteristics of consumers, such as lifestyle, values, attitudes, and personality, used to understand and segment markets.

Demographic Variables

Characteristics of population segments used in market research and segmentation, such as age, gender, income, education level, and marital status.

Segment Specialization

A strategy where a business focuses on servicing a specific segment of the market with distinct needs or preferences.