Campaign Commercials It Is Important to Sponsors of Television Shows That

question 69

Short Answer

Campaign Commercials
It is important to sponsors of television shows that viewers remember as much as possible about the commercials.The campaign manager for a local politician is trying to decide which of two commercials to use on a weekly half-hour comedy.To help make a decision she decides to have 12 individuals watch both commercials.After each viewing,each respondent is given a quiz consisting of 10 questions.The number of correct responses is recorded and listed below.Assume that the quiz results are not normally distributed. ​ ​
-{Campaign Commercials Narrative} Which test is appropriate for this situation?

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Definitions:

Interpret Information

The process of making sense of or assigning meaning to data and messages received.

Perception Influences

Pertains to how one's understanding and interpretation of the world are affected by personal experiences and biases.

Past Experiences

Events or occurrences from an individual's life that influence their behaviors, decisions, and perceptions in the present.

Stereotypes

Oversimplified generalizations about a group or category of people that may or may not accurately reflect reality.