Campaign Commercials It Is Important to Sponsors of Television Shows That

question 66

Essay

Campaign Commercials
It is important to sponsors of television shows that viewers remember as much as possible about the commercials.The campaign manager for a local politician is trying to decide which of two commercials to use on a weekly half-hour comedy.To help make a decision she decides to have 12 individuals watch both commercials.After each viewing,each respondent is given a quiz consisting of 10 questions.The number of correct responses is recorded and listed below.Assume that the quiz results are not normally distributed. ​ ​
-{Campaign Commercials Narrative} Does this data provide enough evidence at the 5% significance level to conclude that the responses to the two commercials differ?

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Definitions:

LIBOR

The London Interbank Offered Rate, previously a benchmark interest rate at which major global banks lend to one another.

Bankers' Acceptances

Short-term debt instruments issued by a company that is guaranteed by a commercial bank, commonly used in international trade.

Brokers' Calls

The interest rate charged by banks on loans extended to brokerage firms for the purpose of funding clients' margin accounts.

Residual Claimant

An individual or entity entitled to a share of a company's assets only after all debts and other obligations have been met in the event of liquidation.