In General,to Represent a Nominal Variable with M Categories,we Must

question 41

Essay

In general,to represent a nominal variable with m categories,we must create _______________ indicator variables.The last category represented by I₁ = I₂ = .....I_{m - 1} = 0 is called the _______________ category.

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Definitions:

Strategic Business Unit Level

A part of an organization treated as a separate profit center with its distinct strategy, resources, and objectives.

CMO

Chief Marketing Officer, a corporate executive responsible for marketing activities in an organization.

Strategic Business Unit Level

A segment of a larger corporation that operates as an independent entity, focusing on a specific market or product.

Target Customers

Specific groups of consumers identified as the intended recipients of a marketing campaign or the primary users of a product or service.