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Promotional Campaigns
The general manager of a chain of fast food chicken restaurants wants to determine how effective their promotional campaigns are.In these campaigns "20% off" coupons are widely distributed.These coupons are only valid for one week.To examine their effectiveness,the executive records the daily gross sales (in $1,000s)in one restaurant during the campaign and during the week after the campaign ends.The data is shown below.
-{Promotional Campaigns Narrative} Can they infer at the 5% significance level that sales increase during the campaign?
Conditioned Stimulus
A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.
Reflexively
In a manner that is automatic or without conscious thought, often as a direct response to a stimulus.
Secondary Reinforcer
A stimulus that has become reinforcing through its association with a primary reinforcer, often used in behavioral conditioning.
Inherently Reinforcing
A quality of an activity or object that naturally encourages repeated engagement or use without external rewards.
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